Care More

Nearly 25 years ago, Karen Moore gave our company her name. Even now—as a multi-location firm with team members spread across three time zones—we strive every day, with every project, to show why she did.

Meet the team that cares about your business as much as we do our own.

Leadership Team

  • Photo of Karen Moore

    Karen Moore APR, CPRC

    Founder and CEO

    Karen is a CEO, author, public speaker and community leader. From her very first campaign to recruit donors for the National Marrow Donor Program, Karen’s work has focused on issues and causes that change lives. She is a nationally-recognized expert in advocacy and has built over 100 state and national coalitions addressing health care disparities and other important legislative issues. In her bestselling book, “Behind the Red Door: Unlock Your Advocacy Influence and Success,” Karen helps decision makers and others understand why advocacy is a vital tool for their organization. Karen has conducted media and advocacy training sessions for Fortune 500 companies, elected officials and the British Olympic Team and has been a featured speaker at the White House Summit for Women Entrepreneurs. She has addressed more than 300 organizations on public affairs topics. Karen is recognized as one of Florida Trend’s Top 500 most influential people and Influence Magazine’s Top 100 most influential leaders in public policy.

  • Photo of Terrie Ard

    Terrie Ard APR, CPRC

    Chief Operating Officer and President

    Terrie is a visionary leader who has an innate ability to identify trends and position Moore’s clients for success. She is passionate about growing the team and fostering a continued top-ranked place to work at Moore. As a veteran in the industry, she oversees the agency’s account servicing teams. With expertise in reputation management, executive communications and grassroots advocacy, Terrie has led communications efforts for Fortune 500 companies, government agencies and leading trade associations across a variety of industries including health care, environment, tourism, workforce development, retail and agriculture. Successful legislative battles have spanned two decades and include everything from increasing funding for tourism and trauma hospitals to protecting voter fraud and health care access.

  • Photo of Jordan Jacobs

    Jordan Jacobs APR, CPRC

    Senior Vice President

    Jordan leads the Moore team as senior vice president of client services where she understands the goals, objectives and desired outcomes of each client, whether B2B, B2C, government, an association or nonprofit. Her expertise has driven powerful results for clients while her open style of communication makes her a trusted counselor to leadership, team members and clients.

  • Photo of Nanette Schimpf

    Nanette Schimpf APR, CPRC

    Vice President

    During her nearly 20 years with Moore, Nanette has managed dozens of award-winning campaigns for clients ranging from law enforcement to health care. She brings extensive experience in leading crisis communications counsel, helping clients navigate sensitive issues and building coalitions and stakeholder support in nontraditional industries. Nanette’s work supporting the recent passage of Amendment 10 in Florida is an example of her tenacity and dedication, as she worked to combat voter fatigue and gain the support of voters through compelling storytelling, earned media and digital advertising. She also led on setting strategy and building a Sun Safe Florida coalition on behalf of Johnson & Johnson that led to the protection of consumer choice for high SPF sunscreen products.

  • Photo of Audrey Morris Goff

    Audrey Morris Goff

    Vice President

    With over a decade of experience, Audrey’s unmatched expertise in advertising and business development have helped her develop a sixth sense in motivating audiences and helping clients surpass their business goals. As vice president, she is a skilled leader and collaborator, overseeing MCG’s Denver and South Florida offices, as well as the agency’s advertising vertical. She is a highly effective communications strategist who is most in her element when helping clients identify ways to tell their story and engage their audiences.

  • Photo of D'Arcy Toffolo

    D'Arcy Toffolo

    Executive Managing Director

    With two decades of experience building brands through connected experiences, D’Arcy helps clients address these challenges. D’Arcy’s motto is to always think smarter about how to use data and insights to reach the consumer at the right time, right place and with the right message

    Her insights-led ideas enable clients to authentically connect with customers when they are out living their lives, looking to engage, and ready to transact.

  • Photo of Jamie Fortune

    Jamie Fortune APR

    Executive Managing Director

    Jamie specializes in communications strategy and engagement plans where success hinges on the right positioning and messaging. Jamie leads on some of the agency’s most complex projects, including clients who require crisis communication and reputation management, stakeholder research and engagement, and influencer marketing in highly regulated industries. From conducting stakeholder research for a global pharmaceutical company to empowering a coalition of women on a family law issue, she works to nurture relationships and mobilize action on issues that matter.

  • Photo of Fern Senra-James

    Fern Senra-James APR

    Managing Director

    In his more than two decades of experience, Fern Senra-James has developed, implemented and measured public affairs campaigns on issues ranging from voter education to health care access and parity. His expertise in engaging multicultural and diverse audiences has helped increase the success of initiatives he has led. Fern excels in unifying diverse voices, managing partnerships and elevating causes to achieve success on behalf of clients such as Ford Motor Company, UnitedHealthcare and The Florida Bar. Fern also provides multicultural, diversity and inclusion counsel to Moore’s clients to help guarantee messages resonate with audiences across various cultures and perspectives. Before joining Moore, Fern served as press secretary and director of communications for the Florida Department of Health and the Florida Agency for Health Care Administration.

  • Photo of Abby Davis

    Abby Davis

    Director of Client Development

    Resident hustler, Abby excels in understanding audiences and in developing strategic partnerships and alliances. She builds strategies, analyzes market segments, and creates opportunities for Moore to make an impact. Abby’s insights from her time on the account servicing team help her thrive in her role prescribing the right marketing solutions for prospective clients.

  • Photo of Richard Moore

    Richard Moore

    CFO & General Counsel

    Richard is a CFO, attorney, community leader, martial arts instructor, and veteran. As CFO, Richard ensures that Moore’s financial operations support excellent customer service and results for clients. As legal counsel, he is a resource to the staff on contracts, intellectual property rights and business law. His financial and legal expertise have been an integral part of Moore’s growth and has been a key leader in the agency’s development and expansion.

  • Photo of Andrea Blount

    Andrea Blount

    Business Manager

    As business manager, Andrea’s financial expertise positions Moore’s clients and employees for success. She maintains open channels of communication and sees every number – from budgets to project hours – as an opportunity to help Moore as well as clients exceed goals. Andrea manages daily financial operations and provides insight that empowers the agency to plan for the future.

  • Photo of Liz Shawen Underwood

    Liz Shawen Underwood

    Managing Director of Public Affairs

    Liz has spent more than a decade leading public affairs campaigns in multiple states to support policy wins at the state and federal levels, from the passage of legislation to increase dental care access to the defeat of short-term rental preemption that threatened homeowners’ rights. Liz specializes in strategic communications, media relations and stakeholder engagement, where success is driven by connecting the right messages and voices with the right audiences. Through her relationships with clients, Liz has spoken at national advocacy summits for the Epilepsy Foundation of America and the National Premature Infant Health Coalition.

No Buzzwords Here

At Moore, you won't find any unicorns, gurus, or ninjas. Instead you'll find yourself surrounded by the most accomplished marketers, designers, advertisers and business strategists in the industry. And we’re pretty good at what we do.

Yeah, but what's it like at Moore?

Good question - we get asked that all the time. You can learn a bit more about the Moore DNA on our culture page.