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Blog

We know the importance of being targeted, fast, and flexible to be successful at the Capitol. The advances in digital advocacy and paid media campaigns have moved so far beyond just geo-targeting the Capitol and hoping key decision makers see your message. With first-party data targeting and social proof, our campaigns directly reach the people who matter most with the right message to drive winning outcomes for our clients.

– LIZ UNDERWOOD, Partner and Executive Managing Director

As the No. 1 public affairs agency in Florida, Moore’s success is due to the strength of our team, led by experienced, senior practitioners who understand the legislative process and its key players. We develop and deploy public affairs campaigns that strengthen our clients’ influence and use digital-first but not digital-exclusive strategies to provide surround sound and leverage real-time data to reach policymakers and influencers.

Moore’s Strategic Approach to Deliver Wins for Our Public Affairs Clients

1. Understand the Audience. Our thorough research and landscape analysis begins with discovery; media and social listening; and finding compelling voices, stories, and data points. We identify opposition voices and messaging, and we position opportunities for proactive counter-messaging—which we can deploy quickly, thanks to a focus on real-time, high-quality data from comprehensive media and social media monitoring.
2. Building Influence. We understand the importance of building your influence and voice on key issues both in and out of the Capitol. That includes developing thought leadership, brand recognition, and the strategy and tools to amplify your message with the right audiences.

   Working closely with clients and lobbying teams, Moore identifies the right targets to move the needle (or stop the needle) on key issues and builds precise targeting to reach them and provide impactful surround sound.

3. First-Party Data Targeting. Moore takes a laser-focused approach with digital strategies to ensure we only target and reach the people who matter most. Our digital-first campaigns provide precise targeting, consistent optimizations, and measurable outcomes.

   Moore uses first-party data to reach our targets and their real-life influencer circles— from colleagues and engaged constituents to industry and opinion leaders. First-party public affairs data is more precise than platform or geo-targeting, reducing spill and saving precious ad dollars. This precise approach ensures we deliver messaging tailored to our targets and their influencer network, where they are consuming content, and at a high frequency to make an impact.

1. Support with Surround Sound. Moore recognizes that digital campaigns should not live in a silo. Surround sound is critical to helping amplify messages, build credibility, engage different audiences, and leverage relationships. Digital engagement includes website, social media, and advertising across digital channels. Reaching an audience through other channels, including media relations, grassroots and grasstops engagement ensures a surround sound of key messages—driving the desired action from audiences. Moore has the state covered from end to end, bringing unparalleled relationships with influencers, Capitol media, and reporters and opinion page editors in every media market.
2. Assessing Performance and Optimizing. To ensure success, we continuously assess performance and optimize our strategies. We always want our campaigns to be as targeted as possible, which means evolving our strategy and messaging while seeking new avenues to reach audiences. This ensures that we are always delivering the best possible results for our clients.

We invite you to work with Moore and experience firsthand how our comprehensive, strategic approach to public affairs can deliver wins for your organization.

By leveraging new data and digital offerings, Moore reaches lawmakers and influencers, both with laser precision. Our expertise in advocacy and crisis communications ensures that our clients’ voices are heard and their goals are achieved.

– TERRIE ARD, Partner and President