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Blog
Partner with Moore, your experts on the “Gateway to the Americas”
In today's global economy, strategic market entry can make the difference between international success and missed opportunity. For businesses looking to establish or expand their presence in the Americas, Florida offers an unparalleled strategic advantage – serving as the true gateway to both North and South American markets.
Why Florida Stands as the Americas’ Gateway
Florida’s strategic position has established it as much more than a tourism destination. The state’s economy, ranked 16th globally (just behind Spain), is experiencing rapid growth and transformation. With the third-largest population in the United States – and the fastest growing – Florida is projected to welcome an additional 2.8 million residents by 2030.
This growth is driving economic expansion that creates tremendous opportunities for international businesses:
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Strong Economic Indicators:
Florida’s unemployment rate is projected to remain low at 3.6-3.8% through 2025, indicating a stable labor market.
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Strategic Geographic Position:
The state’s location provides ideal access to Latin American markets, supported by robust infrastructure and logistics networks.
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Diverse Economy:
While famous for tourism, Florida’s economy spans agriculture, aerospace, international banking and life sciences.
Adding to these advantages, Florida’s influence continues to grow on the national stage. With President Trump calling Florida home and elevating 18 state leaders to positions of national prominence, the Sunshine State’s business environment benefits from unprecedented visibility and influence.
Navigating Florida’s Unique Business Landscape
For international companies, entering the Florida market requires more than just understanding its economic indicators. The state comprises 10 distinct designated market areas, each with unique characteristics, demographics and media landscapes. Three of these markets rank in the top 20 nationally by size: Tampa-Saint Petersburg-Sarasota, Orlando-Daytona-Melbourne and Miami-Fort Lauderdale.
The diversity of Florida extends beyond geography to language and culture. Throughout central and south Florida, media outlets operate in multiple languages including primarily Spanish but also French Canadian, Haitian Creole, Portuguese and more. This diversity creates both opportunity and complexity for organizations aiming to effectively position themselves in these markets.
Florida’s commitment to workforce development – ranked No. 1 in the nation for higher education – further enhances its appeal to international businesses seeking skilled talent. The state’s focus on strategic growth, exemplified by initiatives like the Florida Chamber of Commerce’s Florida 2030 Blueprint, ensures a forward-thinking approach to economic development.
The Moore Advantage: Florida’s Leading Communications Partner
Navigating this complex landscape requires expert guidance. As one of Florida’s leading marketing communications agencies, Moore delivers trusted influence and impactful results backed by 32 years of experience. Moore is consistently ranked as the #1 agency for Public Affairs, Education, Workforce, and Healthcare in Florida.
Moore offers comprehensive services including digital marketing, public relations, paid media, branding, crisis communications and data intelligence. The agency provides data-driven insights through cutting-edge technology and proprietary tools.
Moore maintains a 92% employee retention rate and 98% client retention rate. Our client roster includes notable names such as PhRMA, Takeda, the Florida Department of Agriculture, Ford Motor Company, Meta, and CareerSource Florida. We operate from our headquarters in Tallahassee, Florida’s capital city, with teams in South and Central Florida and around the nation.
Bridging Cultural Gaps for International Business Success
For international businesses, one of the greatest challenges in entering the Florida market is establishing the connections necessary to effectively reach target audiences. Without deep local knowledge, global organizations often struggle to navigate Florida’s diverse communities and business networks.
Moore’s extensive connections within Florida’s economy and deep understanding of its target audiences provide international clients with critical advantages:
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Multicultural Market Knowledge:
Beyond well-translated materials, effective engagement with Florida’s multicultural audiences requires community partner initiatives that gather feedback and inform messaging decisions.
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Media Landscape Navigation:
With multiple influential and multilingual media outlets across the state, reaching the right audiences requires strategic guidance.
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Event and Partnership Opportunities:
Florida hosts numerous international events that provide platforms for business development, including the upcoming FIFA World Cup in Miami (2026), Art Basel, the South Beach Wine & Food Festival, eMerge Americas technology conference, and the Concordia Americas Summit.
Positioning for Long-Term Success in the Americas
As international businesses look to expand their presence in the Americas, Florida represents not just an entry point, but a strategic hub from which to develop and grow regional operations. The state’s continued economic expansion, projected population growth, and increasing national influence create a foundation for sustainable business success.
By partnering with Moore, international businesses gain more than just a marketing communications agency – they secure a strategic ally with the expertise, connections, and proven track record to help them successfully navigate Florida’s unique business landscape and leverage its position as the true Gateway to the Americas.
