Work
Work

City of Tallahassee

Giant Mutant Swamp Bugs? Don’t say we didn’t warn you.

To support the City of Tallahassee’s Think About Personal Pollution initiative, Moore launched an integrated advertising campaign spanning paid social, display, TV, radio, streaming radio, OTT and billboard —and even guerilla stencils painted near storm drains. Executions focused on generating awareness of the impacts homeowners have on improper disposal of grass and leaves.

Across the three cycles, Moore generated 37.9 million impressions.