Work
Work
Community College of Denver
Tomorrow’s skyline begins today.
Moore concepted and executed the 13-month integrated marketing campaign “Break Ground” to recruit prospective students to the new Building Crafts program. Target audiences included adults 30+, unemployed/underemployed, high school students and their parents, and those already in the field. Moore’s campaign far exceeded the grant’s goals of 500 leads and 80 enrollees.
Total results: 1,670 leads, 25+ million impressions, 956,034 video plays on Facebook, 200+ enrollees.
