Work
Work

Ford

We helped bring Ford to 100% favorability with U.S. Hispanic customers.

In our nine-year relationship with Ford Motor Company, Moore has redefined how, when and where the brand connects, engages and converts Hispanic buyers. Knowing that Hispanic Millennials are the nation’s fastest-growing population, Moore invented a digital space for them to explore topics like technology, parenting and planning for large purchases.

Moore has executed 250 custom experiences a year for media and influencers in Miami, Los Angeles, New York City, Dallas and Houston—securing a 30% share of voice for Ford Motor Company. (That’s more than Toyota and Honda combined, placing Ford at the No. 1 spot among U.S.-based media.) Our efforts have also led to a 100% favorability rating among U.S. Hispanic consumers and an average sales increase of 4.4% in 2016 — the best for Ford in the past decade.