Work

Work

In our 14 year relationship with Ford Motor Company, Moore has redefined how, when and where the brand connects, engages and converts Hispanic buyers. Knowing that Hispanic Millennials are the nation’s fastest-growing population, Moore invented a digital space for them to explore topics like technology, parenting and planning for large purchases.

Moore has executed 250 custom experiences a year for media and influencers in Miami, Los Angeles, New York City, Dallas and Houston — securing a 30% share of voice for Ford Motor Company. (That’s more than Toyota and Honda combined, placing Ford at the No. 1 spot among U.S.-based media.) Our efforts have also led to a 100% favorability rating among U.S. Hispanic consumers and an average sales increase of 4.4% in 2016 — the best for Ford in the past decade.