Moore and educators have perfect chemistry.
PhRMA tapped Moore to develop an integrated distance learning resource for its STEM Talent Pipeline about the emerging COVID-19 crisis. They wanted to inform middle school-aged students in a way that was educational and engaging but not sensational. Anchored by an animated video with supporting curriculum, this campaign promotes STEM — science, technology, engineering and math — as worthy of study and career consideration. It earned both Gold Addy and Gold Telly awards.