Today, Moore, a globally recognized integrated communications agency, launched Magenta Studio, a proprietary digital tool bringing technology solutions to clients in how they reach and engage with both internal and external audiences.
Moore’s one-of-a-kind tool, Magenta Studio, helps tailor-create content, while protecting a brand’s integrity. As a content customizer tool, users can upload logos, photos, sample copy and more, while designating who can access them. The tool yields capabilities such as:
- Centralizing content in one seamless tool where colors, logos and fonts are standardized
- Customizing digital assets at any level
- Sharing materials internally or externally for further customization or download
- Setting tiered access permissions for users and control assets, access, and private information
“Magenta Studio seizes the opportunity to revolutionize how clients collaborate with multiple stakeholders,” said Terrie Ard, President and Chief Operating Officer. “This innovative technology was born from a consistent need we identified – giving our clients and partners seamless access to brand materials while allowing them to customize and download them to engage with their audiences.
Terrie Ard, APR, CPRC, President and COO
As Moore celebrates its 29th anniversary, the creation of Magenta Studio represents the agency’s deep knowledge of the innovative tools and resources organizations need. The name is an ode to Moore’s primary brand color, selected for its boldness and reflective of the agency’s dedication to innovation, imagination and creativity – further punctuated by the launch of this powerful tool.
“When I founded Moore in 1992, I set out to help clients find the most impactful solutions to advance their business, a commitment that still rings true today,” said Karen Moore, Founder and CEO. “Magenta Studio helps our clients tangibly shape and drive their marketing strategies while giving them the power to expand their brand.”
Karen Moore, Founder and CEO
Magenta Studio includes a one-time setup fee and annual subscription that covers platform hosting, maintenance and site security.