Karen founded Moore in 1992 with a couple of interns working in one room of a tiny cottage at Tallahassee’s Lake Ella. Under her leadership, the company has expanded aggressively while remaining true to her values of client success, employee development and well being, and community impact.
Today, Moore is a fully-integrated communications firm with offices located in Tallahassee, West Palm Beach, New Orleans and Denver. The company has grown exponentially, particularly in the past five years, adding talent in advocacy, branding and digital marketing. The firm has been named to Inc. Magazine’s Inc. 5000 list of the “Fastest Growing Companies in America,” recognized by PR News as a “Top Place to Work in PR” and honored by the American Psychological Association as a top Psychologically Healthy Workplace. Karen inspires greatness. Karen’s emphasis on treating her staff like family has propelled the company to the top of Florida Trend’s annual “Best Company to Work For” eight years running. Karen and her team have been awarded the highest honor in the public relations industry – a Silver Anvil Award of Excellence from the Public Relations Society of America.
Moore has won more than 500 awards for creative work, but Karen and her team care most about winning client trust and praise. Her guiding question is always, “Is the client better off because of our relationship?” From her very first campaign to recruit donors for the National Marrow Donor Program to fighting for cancer patients’ access to orally administered chemotherapy, Karen’s work has focused on issues and causes that change lives. She is a nationally-recognized expert in advocacy and has built over 100 state and national coalitions addressing health care disparities and other important legislative issues.
Karen published her first book, “Behind the Red Door: Unlock Your Advocacy Influence and Success,” in 2016. Ranked as an Amazon Best Seller and featured in Times Square, the book gives readers insights and tools they can put to work immediately including branding for your cause or issue, developing and mobilizing champions, engaging and influencing elected leaders, using social media, managing crisis communications and measuring success. In 2020 Karen published her second book called “Live Moore” a collection of 52 short personal essays to inspire personal and professional growth.
Karen’s thought leadership has made her a highly sought after public speaker and contributor to national publications. She has conducted media and advocacy training sessions for Fortune 500 companies, elected officials, the British Olympic Team and has been a featured speaker at the White House Summit for Women Entrepreneurs. She has addressed more than 300 organizations on topics including advocacy, media relations, strategic planning, crisis communications, marketing and networking. Karen has been featured in esteemed national publications, most recently as a key contributor for Forbes.
Giving back is a fundamental part of Karen’s personal life and the culture she has fostered at Moore. She and her husband, Richard, COO and legal counsel for Moore, have been longtime supporters of Tallahassee Community College, where Karen serves on the District Board of Trustees. The Richard W. and Karen B. Moore Veterans Success Center is named in their honor. They are also founders of the Moore Veterans Leadership Academy, which helps veterans succeed in college and in the workforce.
Karen has served on more than 30 local, state and national boards since founding Moore. Recognition for her work has brought numerous honors including the Distinguished Leader Award by the National Association of Community Leaders. She’s also a trailblazer, having been the only individual to have chaired all three economic development organizations in Tallahassee which include the Tallahassee Chamber of Commerce, Economic Development Council and Tallahassee Area Convention and Visitors Bureau. Karen has been honored as the first woman to receive the Godfrey Smith Past Chairman Award and the Tallahassee Chamber Business Advocate of Year as well as Florida Economic Development Champion of the Year
Always looking for her next adventure, Karen enjoys traveling with her family in her personal time. An avid traveler, she and Richard have more than visited 89 countries. She loves exploring new cultures, sampling exotic foods and engaging with people. The South Pole is still on her bucket list. She is also an avid collector of antique Books of Common Prayer, with more than 600 copies in her library.
Learn more about Karen’s book, “Behind the Red Door,” and scheduling her as the speaker for your next conference or event: https://karenbmoore.com.