"Our richest and deepest client engagements happen when we can more closely connect the dots between the consumer and the client. Where we can build a big idea from an insight and utilize smart media (and great creative) to storytell, we realize our fullest potential as marketers.”
With more than two decades of experience, D’Arcy’s expertise runs the gamut from building branded content to selling in the last 4 feet (shopper marketing). Her passion is utilizing the power of message and media to move audiences to action.
Executive Managing Director
- 20+ years serving clients – agencies have included Digitas, CP + B, The Integer Group.
- Spent career in “digital,” meaning finding ways to connect brands to audiences where they are with powerful content that moves that needle in some way.
- Enjoys helping clients think through how they can more effectively reach their target with a big idea fueled by an insight. Together these feed a smart media plan powered by breakthrough creative.
- Brand experience has included both for-profit and non-profit sectors including retail, CPG, education, aging, healthcare.