MAKE YOUR MARK

Karen is a CEO, author, public speaker and community leader. From her very first campaign to recruit donors for the National Marrow Donor Program, Karen’s work has focused on issues and causes that change lives. She is a nationally-recognized expert in advocacy and has built over 100 state and national coalitions addressing health care disparities and other important legislative issues. In her bestselling book, “Behind the Red Door: Unlock Your Advocacy Influence and Success,” Karen helps decision makers and others understand why advocacy is a vital tool for their organization. Karen has conducted media and advocacy training sessions for Fortune 500 companies, elected officials and the British Olympic Team and has been a featured speaker at the White House Summit for Women Entrepreneurs. She has addressed more than 300 organizations on public affairs topics. Karen is recognized as one of Florida Trend’s Top 500 most influential people and Influence Magazine’s Top 100 most influential leaders in public policy.

Terrie is a visionary leader who has an innate ability to identify trends and position Moore’s clients for success. She is passionate about growing the team and fostering a continued top-ranked place to work at Moore. As a veteran in the industry, she oversees the agency’s account servicing teams. With expertise in reputation management, executive communications and grassroots advocacy, Terrie has led communications efforts for Fortune 500 companies, government agencies and leading trade associations across a variety of industries including health care, environment, tourism, workforce development, retail and agriculture. Successful legislative battles have spanned two decades and include everything from increasing funding for tourism and trauma hospitals to protecting voter fraud and health care access.

Liz has spent more than a decade leading public affairs campaigns in multiple states to support policy wins at the state and federal levels, from the passage of legislation to increase dental care access to the defeat of short-term rental preemption that threatened homeowners’ rights. Liz specializes in strategic communications, media relations and stakeholder engagement, where success is driven by connecting the right messages and voices with the right audiences. Through her relationships with clients, Liz has spoken at national advocacy summits for the Epilepsy Foundation of America and the National Premature Infant Health Coalition.

During her nearly 20 years with Moore, Nanette has managed dozens of award-winning campaigns for clients ranging from law enforcement to health care. She brings extensive experience in leading crisis communications counsel, helping clients navigate sensitive issues and building coalitions and stakeholder support in nontraditional industries. Nanette’s work supporting the recent passage of Amendment 10 in Florida is an example of her tenacity and dedication, as she worked to combat voter fatigue and gain the support of voters through compelling storytelling, earned media and digital advertising. She also led on setting strategy and building a Sun Safe Florida coalition on behalf of Johnson & Johnson that led to the protection of consumer choice for high SPF sunscreen products.

D’Arcy’s expertise helps clients leverage advertising and digital strategy to their fullest, from educating voters across the state on a ballot initiative to engaging targeted influencers and constituents on a legislative issue. She leads with a data-driven approach to ensure campaigns are optimized to maximize effectiveness and return on investment. From digital advertising and web development to digital stakeholder mobilization, she ensures that the right messages are amplified and reaching the right audiences to drive influence and action. D’Arcy has led the digital strategy on successful public affairs campaigns in multiple states, including Florida’s Amendment 10 passage, Patient Access Louisiana’s state legislation passage, and Immunize Florida coalition development.

Jamie specializes in communications strategy and engagement plans where success hinges on the right positioning and messaging. Jamie leads on some of the agency’s most complex projects, including clients who require crisis communication and reputation management, stakeholder research and engagement, and influencer marketing in highly regulated industries. From conducting stakeholder research for a global pharmaceutical company to empowering a coalition of women on a family law issue, she works to nurture relationships and mobilize action on issues that matter.

Nic’s nearly 20-year background comprises leadership positions in government, politics, public affairs and public relations at the national, state and local levels, including service in the George W. Bush White House, for two Cabinet secretaries and on behalf of candidates for the White House, U.S. Senate, governor and state constitutional offices. He leads the South Florida office and oversees communications and public relations programs for high-profile clients, applying his previous experience managing White House strategic initiatives and events as well as presidential, congressional, gubernatorial and state constitutional grassroots campaigns.

In his more than two decades of experience, Fern Senra-James has developed, implemented and measured public affairs campaigns on issues ranging from voter education to health care access and parity. His expertise in engaging multicultural and diverse audiences has helped increase the success of initiatives he has led. Fern excels in unifying diverse voices, managing partnerships and elevating causes to achieve success on behalf of clients such as Ford Motor Company, UnitedHealthcare and The Florida Bar. Fern also provides multicultural, diversity and inclusion counsel to Moore’s clients to help guarantee messages resonate with audiences across various cultures and perspectives. Before joining Moore, Fern served as press secretary and director of communications for the Florida Department of Health and the Florida Agency for Health Care Administration.

As director of Moore's Louisiana office, Allison leads public affairs efforts in the Gulf Coast region, including Mississippi, Alabama and Arkansas. Prior to joining Moore, she spent more than a decade in nonprofit management devoting her professional career to advocacy on behalf of individuals with severe health conditions. Allison works tirelessly to advance common-sense policies on state and federal levels, while helping her clients achieve their organizational and government affairs goals through coalition building and public relations.  Recent efforts include ensuring patient access and affordability, championing cancer early detection, supporting federal higher education reform and spotlighting Louisiana small businesses and their impact.

Courtney’s expertise is distilling complex issues into compelling, humanizing stories that accelerate policy change, spotlight new innovations, educate consumers and influence stakeholder action. From issue-based public affairs campaigns for a global pharmaceutical company to in-district champion development efforts, she maintains an easy rapport with policymakers, advocacy groups and the media. Meaningful change is at the core of everything Courtney does, and her mission-driven client work includes award-winning campaigns for Maura's Voice, the Cancer Treatment Fairness Act and the Run for Lawson.