We ensure our clients make a lasting impression. At the Capitol. On policy issues. As a trusted industry leader. We are Moore Public Affairs. #1 Public Affairs agency in Florida by O'Dwyer's PR Report.


Driven by Results

Johnson & Johnson

Sun Safe Florida

When local bans threatened consumer access to high SPF sunscreens in Florida cities, Moore led a strategic campaign to educate Floridians about the importance and safety of high SPF sunscreens and mobilized a coalition of grasstops and grassroots supporters to successfully stop proposed local bans and help pass state legislation to protect consumers’ rights to purchase high SPF sunscreens.


Patient Access Louisiana

Passage of Patient Savings Legislation

To advocate on important patient access issues in Louisiana, Moore created a coalition of 30+ patient, physician and business groups to advocate on important patient access issues. Moore activated this coalition to help pass state legislation to ensure patients are informed of more affordable alternative medications or payment options, and that savings are passed to the patient by lowering out-of-pocket costs at the pharmacy counter.


Florida Sheriffs Association & Constitutional Officer Resource Experts

Passage of Amendment 10

When initial polling showed only 25% of Florida voters supported Amendment 10, Moore led a strategic campaign delivering the right messages with the right channels to educate voters, shift sentiment and secure passage of this ballot initiative.


Our Clients

We deliver unmatched service and build lasting relationships with clients. These are just a few.


In our 28-year history, Moore has led winning policy and issue campaigns on behalf of public and private clients across industry sectors, from supporting legislative priorities and ballot initiatives to positioning your brand as a trusted thought leader.

Strategic Communications

Research & data mining

Message development

Media & social listening

Opposition research

Issues management

Crisis communications

Campaign Development


Collateral & asset development

Video production

Website design & development

Message Amplification

Digital strategy and activation

Digital & traditional advertising

Media relations

Spokesperson training

Stakeholder Engagement

Grasstops and Grassroots engagement

Coalition building

Third-party partnerships

Multicultural outreach & communications

Public Affairs Team

  • Photo of Karen Moore

    Karen Moore APR, CPRC

    Founder and CEO

    Karen is a CEO, author, public speaker and community leader. From her very first campaign to recruit donors for the National Marrow Donor Program, Karen’s work has focused on issues and causes that change lives. She is a nationally-recognized expert in advocacy and has built over 100 state and national coalitions addressing health care disparities and other important legislative issues. Karen has conducted media and advocacy training sessions for Fortune 500 companies, elected officials, the British Olympic Team and has been a featured speaker at the White House Summit for Women Entrepreneurs. She has addressed more than 300 organizations on topics including advocacy, media relations, strategic planning, crisis communications, marketing and networking. Karen has been featured in esteemed national publications, most recently as a key contributor for Forbes.

  • Photo of Terrie Ard

    Terrie Ard APR, CPRC

    Chief Operating Officer and President

    Terrie is a visionary leader who has an innate ability to identify trends and position Moore for success. She is passionate about growing the business, developing employees and cultivating a culture that makes Moore a place where talented people want to stay. She oversees the firm’s account servicing and production teams and brings to the role more than 25 years of marketing and business strategy in industries including health care, environment, education, workforce development, retail and agriculture. She is an expert in corporate positioning and branding, communications strategy and crisis communications. She has been recognized as one of 850 Magazine’s “40 Under 40” and is a recipient of the Florida Public Relations Association Stanley Tait Award for Leadership.

  • Photo of Liz Shawen Underwood

    Liz Shawen Underwood

    Managing Director of Advocacy

    Liz leads our public affairs team and manages campaigns and clients in multiple states. Her success is motivated by her passion for serving people and causes. During her more than 15 years at Moore, she has led successful policy campaigns at the federal and state level, including increasing access to dental care, protecting homeowners’ rights, defeating anti-business proposals, and safeguarding patients. Through her relationships with clients, Liz has been invited to speak at national advocacy summits for the Epilepsy Foundation of America and the National Premature Infant Health Coalition.

  • Photo of Nanette Schimpf

    Nanette Schimpf APR, CPRC

    Vice President

    As vice president, Nanette manages a large number of projects and inspires our staff by doing role model work and through the team building activities she implements. During her nearly 19 years with Moore, she has managed dozens of award-winning campaigns for clients ranging from law enforcement to the medical industry. Her work supporting the recent passage of Amendment 10 in Florida is an example of her tenacity and dedication, as she worked to combat voter fatigue and gain the support of voters through compelling storytelling, earned media and digital advertising.

  • Photo of D'Arcy Toffolo

    D'Arcy Toffolo

    Executive Managing Director

    Through two decades of building brands through connected experiences while motivating audiences to take action, D’Arcy’s expertise helps clients leverage advertising and digital marketing to their fullest. She is responsible for establishing overarching advertising and digital strategy and measurement protocol for all of Moore’s clients with an emphasis on return on investment and campaign efficiency. D’Arcy brings a diverse background in advocacy, including leading the digital strategy for Florida’s Amendment 10 campaign and Patient Access Louisiana and Immunize Florida initiatives.

  • Photo of Jamie Fortune

    Jamie Fortune APR

    Managing Director

    Jamie specializes in communications strategy and engagement plans where success hinges on the right positioning and messaging. Moore trusts her leadership on some of the firm’s most complex projects including clients who require crisis communication and reputation management, stakeholder research and engagement, or influencer marketing in highly regulated industries. From leading stakeholder research for a global pharmaceutical company to empowering a coalition of women on a family law issue, she works to nurture relationships and mobilize action on issues that matter.

  • Photo of Nic Breeding

    Nic Breeding

    Managing Director

    Nic’s nearly 20-year background comprises leadership positions in government, politics, public affairs and public relations at the national, state and local levels, including service in the George W. Bush White House, for two Cabinet secretaries and on behalf of candidates for the White House, U.S. Senate, governor and state constitutional offices. He leads communications and public relations programs for high-profile clients, applying his previous experience managing White House strategic initiatives and events as well as presidential, congressional, gubernatorial and state constitutional grassroots campaigns.

  • Photo of Fern Senra-James

    Fern Senra-James APR

    Managing Director

    In his more than 12 years at Moore, Fern Senra-James has developed, implemented and measured public affairs campaigns on issues ranging from voter education to health care access and parity. His expertise in ensuring all efforts include opportunities to engage multicultural and diverse audiences has helped increase the overall success of initiatives he has led. Fern also provides MD&I counsel to the public affairs team, and the Moore team as a whole, to guarantee messages resonate with audiences across various cultures and perspectives.

  • Photo of Allison DeBattista

    Allison DeBattista

    Allison leads Moore’s public affairs efforts in Louisiana and Mississippi. Prior to joining Moore, she spent more than a decade in nonprofit management and most of her professional career advocating on behalf of individuals with severe health conditions. Allison works tirelessly on behalf of common-sense policies on a state and federal level and helps her clients achieve their organizational and public affairs goals through coalition building and public relations.

  • Photo of Courtney Cox

    Courtney Cox


    Courtney has nearly a decade of experience at the state and federal levels advocating for clients across industry segments, including health care, economic development, education and non-profits. Her inner politico and knowledge of the public and private sectors brings a well-rounded perspective to Moore’s client portfolio throughout the southeast and in the nation’s Capitol to achieve advocacy influence and success on behalf of clients.  Before joining Moore, Courtney worked within the Executive Office of the Governor of the State of Florida.

  • Photo of Logan Lewkow

    Logan Lewkow


    With more than 11 years of experience in legislative affairs and strong relationships in government throughout the state of Florida, Logan brings a powerful combination of legislative expertise and business acumen to his work on behalf of Moore's clients. From creating data-driven results for Fortune 500 companies to providing strategic communications counsel, Logan represents various industries, including education, public safety and manufacturing. Logan previously worked as the director of sales and client success at LobbyTools, an online legislative research, monitoring, news and analysis service.

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